Privacy Policy
Effective Date: [5/19/2025]

This Privacy Policy outlines how Nívana Inc. (Nívana Concierge Health) and Defiant Health Inc. (Defiant Men’s Health) collect, use, and protect your information.

We collect personal, demographic, and health-related data that you voluntarily provide through our website, clinical intake forms, lab submissions, consultations, and purchase forms. This includes information such as your name, contact details, health history, lifestyle habits, lab results, and any other data you submit in the process of receiving care, recommendations, or products. Payment and billing details may also be collected for transactional purposes.

We use your information to deliver personalized wellness services, facilitate clinical consultations and prescriptions, fulfill orders, and provide tailored support throughout your program. Your data may also be used to analyze outcomes, track engagement, improve our services, and communicate updates or offers related to your care.

With your consent, we may use de-identified or hashed versions of your data for marketing purposes, including targeted advertising on platforms such as Google, Meta (Facebook/Instagram), and similar services. This allows us to deliver personalized content, exclude existing customers from certain ads, and build awareness of our offerings. You may opt out of marketing emails at any time by using the unsubscribe link in our communications or by contacting us directly.

Where applicable, we adhere to HIPAA standards to protect your Personal Health Information (PHI). Your data is stored securely using encrypted platforms, and access is restricted to authorized clinical providers and HIPAA-compliant vendors only.

We may share your data with trusted third-party partners such as diagnostic labs, pharmacies, and software providers to ensure service delivery. These partners are contractually obligated to maintain data confidentiality and are granted access only to the information necessary to fulfill their role.

Our website may also use cookies and tracking pixels to enhance your experience, personalize content, and improve performance. These technologies may be used for remarketing and analytics purposes.

You have the right to request access to your data, correct or delete personal information, withdraw your marketing consent, or close your account at any time. To do so, please contact us at hello@defianthealth.io

We may update this Privacy Policy as needed to reflect changes in our practices or applicable laws. Any updates will be posted with a new effective date on our website. By using our services, you acknowledge and accept the practices outlined in this policy.

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